My process included a lot of brainstorming and planning out how I wanted to brand to look, feel, and work. I knew from the beginning I wanted the brand to feel high end but also fun and playful. I decided to keep the brand’s color palette minimal and refined to reflect the brand’s aesthetic. I decided that each box that you can order would have its own color palette that reflects the recipe’s mood. For most of the color palettes I built out, I pulled colors from the photos. The box names reiterate the brand’s name and reflect the overall theme of the box and recipe, for example the SomethingSaucy box is a pasta recipe. Each box offered from SomethingTasty has one recipe included and that recipe changes every month. I brainstormed a few different boxes and ended up building out packaging for four of the boxes and recipes. For each box I designed a recipe card that is meant to reflect the brand but also the feel of the recipe being offered to complete that user experience and connection between brand and person.